Customer acquisition cost

Cost of convincing a customer to purchase a product.

• Chewy.com (the PetSmart-owned multi-billion-dollar e-commerce site for pet products) CAC in 2019 was 148$ (https://seekingalpha.com/article/4388261-chewys-customer-strategy-isnt-working)
• Average customer acquisition costs in the home goods industry across all marketing channels in 2019 is $22: https://www.demandjump.com/blog/customer-acquisition-cost-by-industry

Source: https://www.demandjump.com/blog/customer-acquisition-cost-by-industry